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Pagina 22 van 3.740 resultaten
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paperbackEngels9783030886806 6-5-2023
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030537395 15-11-2020
Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions.  This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry.  Meer
85,41
Verwachte levertijd ongeveer 9 werkdagen
gebondenDuits9783030918668 10-4-2022
Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann.  Meer
68,28
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gebondenEngels9783031097812 25-7-2023
This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”.  Meer
212,04
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gebondenEngels9783031098604 28-9-2022
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.  Meer
127,62
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paperbackEngels9783031186653 3-1-2024
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular.  Meer
240,99
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gebondenEngels9783030633752 26-3-2021
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era.  Meer
180,99
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paperbackEngels9783030633783 29-3-2022
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030539825 2-9-2020
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets.  Meer
78,37
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paperbackDuits9783030912284 24-9-2022
Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschöpfung bei Kunden und Lieferanten sowie zur Sicherung einer stabilen Positionierung beitragen kann.  Meer
51,46
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gebondenEngels9783030542047 13-11-2020
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.  Meer
156,99
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paperbackEngels9783030542078 13-11-2021
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030934989 30-6-2022
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.  Meer
169,83
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paperbackEngels9783030944469 23-3-2023
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.  Meer
141,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030955830 25-5-2023
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.  Meer
197,97
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319124629 24-3-2015
​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better.  Meer
60,99
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gebondenEngels9783319244792 4-12-2015
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine.  Meer
96,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319305103 2-8-2016
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319084398 2-9-2014
This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319124230 8-12-2014
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen

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