The Compliance Business and Its Customers

PART I: HOW DID IT ALL COME ABOUT? Historical Development Types of Businesses PART II: THE REACTION! Misunderstanding and Negative Reaction Resistance to Building Software Managed Systems PART III: THE TECHNOLOGY Automated Computerised Systems and How They Work Automated Marketing Building Databases Integrating with Other Media, TV, E-mail, Mobile Phone PART IV: INNOVATIONS IN MANAGEMENT STRATEGY Extensive Use of Merchant Partners and Link Marketing Willingness to Integrate Systems with Customers, Suppliers and Partners High Levels of Reliability, Punctuality, Rapid Response Flat Management Structures, Openness and Democratisation Front-line Personnel Enabling Staff Innovative Ways of Financing Businesses PART V: MARKETING INNOVATIONS Fast Reaction to Market Changes Systems for Service Recovery and Complaint Management Relations and Long-term Loyalty PART VI: THE FUTURE AND ITS IMPACT Future Development and Effects on Society The Growth of Worldwide Databases Automated Compliance Systems The Importance of Social Networking Sites