Designing for Growth – A Design Thinking Tool Kit for Managers
Gebonden Engels 2011 1e druk 9780231158381Samenvatting
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems.
This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Specificaties
Lezersrecensies
Vaak samen gekocht
Anderen die dit boek kochten, kochten ook
-
Ernst van de Wetering€ 29,95 -
Stewart R Clegg€ 65,00
-
Jeff Gaspersz€ 24,95
-
E. Lockhart€ 11,00
-
Thijs Damsma€ 67,50
-
Kristof Bogaerts€ 22,99
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan