B.H. Elvy
How to Appreciate Your Customers
Gebonden Engels 1995 9780333598924
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.
Specificaties
ISBN13:9780333598924
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
What is Customer Appreciation? - Personal Service - Self Service - Sales Service in Industry - The Buyer's Needs - The Supplier's Situation - Sensitive Situations - Managing Customer Appreciation - Skills Development - Controlling Performance - Field Sales Service - Supporting Field Sales
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan