C. Brymer
The Nature of Marketing
Marketing to the Swarm as well as the Herd
Paperback Engels 2008 9781349301188
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Specificaties
ISBN13:9781349301188
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
Introduction The Power of One and the Power of Many The Anatomy of the Digital Community Welcome to the Age of Reference, Not Deference Why Speed is the New Big The First Law of Engaging a Community: Conviction The Second Law of Engaging a Community: Collaboration The Third Law of Engaging a Community: Creativity Attracting the Swarm The Cheif Community Officer: A New Agent for your Brand A Blueprint for a Consumer-Driven Society
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan