Strategic Communication

<ul> <li>MARKETING </li> <li>1. Does plain packaging spell death for cigarette brands in Australia and beyond? </li> <li>2. ‘Where’s the harm, dude?’ Taking the ‘party’ out of ‘party drugs’ with anti-drugs communications? </li> <li>3. It’s all in the design: How IKEA makes you buy with clever store design. </li> <li>MEDIA </li> <li>4. Justin Bieber: A case study on celebrity and the participatory culture of YouTube </li> <li>5. Freeview: A case study in television's survival in the post-broadcast era </li> <li>6. Wikileaks and Journalism in the 21st century </li> <li>PUBLIC RELATIONS </li> <li>7. Aviva solar car: Using ‘green sponsorship’ to enhance CSR reputation </li> <li>8. Managing the risk of trouble in the tap: Desalination and ‘drought-proofing’ Melbourne </li> <li>9. An Udderly Fantastic online campaign: How the Australian Diary Industry use online social networking for community relations and issues in management </li> <li>ADVERTISING </li> <li>10. eftpos: The building of a brand </li> <li>11. Licensed to sell: Product placement in the James Bond film series </li> <li>12. The mother of all scare campaigns: The role of advertising in the miner’s campaign to defeat the Resources Super Profits Tax (RSPT) </li> <li>13. Making it work! <br> </li> </ul>