Veland Ramadani,
Baker Ahmad Alserhan,
Leo Paul Dana,
Jusuf Zeqiri,
Hasan Terzi,
Mehmet Bayirli
e.a.
Research on Islamic Business Concepts
Proceedings of the 12th Global Islamic Marketing Conference, December 2021
Paperback Engels 2024 9783031186653
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
Specificaties
ISBN13:9783031186653
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan