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Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. Meer
Innovation is central to business success, yet no other aspect of business is as frustrating and out of control. Instead of occurring in fits and starts and strokes of genius, innovation needs to become an all-the-time event that’s measurable, reliable, predictable, streamlined, and effective. Meer
Our rapidly expanding genetic knowledge today points toward a near future in which the elements of humanity closest to our moral core may themselves be produced, manipulated, commodified, and exchanged. Meer
Recently the social role of the firm has come under increasing scrutiny. The European Foundation for Management Development asked Professor Allouche to lead a project dedicated to the study of Corporate Social Responsibility. Meer
This book proposes a critical analysis of the new corporate responsibilities in a globalizing world. It is built around the creative and entrepreneurial power of the business firm and the new opportunities and challenges offered by science and technology, globalization and deregulation. Meer
Completely matching the syllabus, this book equips students with the knowledge, skills and attitudes to function effectively in a modern office environment. Meer
The generalized area of multiple criteria decision making (MCDM) can be defined as the body of methods and procedures by which the concern for multiple conflicting criteria can be formally incorporated into the analytical process. Meer
A compact guide to knowledge management, this book makes the subject accessible without oversimplifying it. Organizational issues like strategy and culture are discussed in the context of typical knowledge management processes. Meer
Effects of Deregulation on Safety provides a comprehensive overview of the safety experiences of these three case study industries and their implications for the U. Meer
Portfolio Decision Analysis: Improved Methods for Resource Allocation provides an extensive, up-to-date coverage of decision analytic methods which help firms and public organizations allocate resources to 'lumpy' investment opportunities while explicitly recognizing relevant financial and non-financial evaluation criteria and the presence of alternative investment opportunities. Meer
Under intense scrutiny for the last few decades, Multiple Objective Decision Making (MODM) has been useful for dealing with the multiple-criteria decisions and planning problems associated with many important applications in fields including management science, engineering design, and transportation. Meer
This is the first comprehensive book treatment of the emerging subdiscipline of set-valued mapping and enlargements of maximal monotone operators. It features several important new results and applications in the field. Meer
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Meer
Ethics plays a critical role in project management, but all too often, its importance is overlooked. This benign neglect can result in serious consequences to individuals and organizations, ranging from tarnished reputations to civil and criminal liability. Meer
Environmental Management System ISO 14001:2004 provides the information and practical know-how required to facilitate a smooth adoption and incorporation of the latest revisions and enhancements put forth by the International Organization for Standardization. Meer
Multiple Criteria Decision Making (MCDM) is the study of methods and procedures by which concerns about multiple conflicting criteria can be formally incorporated into the management planning process. Meer
Wiley′s new
Handbook of Decision Making is a vital reference text for all students and professionals of management, organization and decision making. Meer
This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research. Meer
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