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Pagina 179 van 3.740 resultaten
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gebondenEngels9783031332456 5-10-2023
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031065835 28-5-2023
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031325021 27-6-2023
This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319084398 2-9-2014
This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes.  Meer
120,99
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paperbackEngels9783031116636 13-10-2023
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.  Meer
122,99
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paperbackDuits9783031331251 1-5-2023
Dieses Buch untersucht Möglichkeiten, die wichtigste Eigenschaft einer Marke, nämlich ihren Wert, zu steigern. Mit dem Fokus auf das Brand Gender analysiert Theo Lieven, wie sich die Projektion von Persönlichkeitsmerkmalen auf Marken auswirkt und wie Marken sich damit effektiv und effizient führen lassen.  Meer
79,49
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031332487 5-10-2023
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319124629 24-3-2015
​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319367484 6-10-2016
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view.  Meer
180,99
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paperbackEngels9783319367699 23-8-2016
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319013831 27-5-2016
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope.  Meer
780,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319013855 26-6-2016
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope.  Meer
1.079,80
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gebondenEngels9783031215452 12-3-2023
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism.  Meer
55,89
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gebondenEngels9783031112058 11-10-2022
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.  Meer
55,89
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gebondenEngels9783319050584 18-7-2014
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs.  Meer
60,99
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paperbackEngels9783319368030 22-10-2016
​This book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization.  Meer
120,99
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gebondenEngels9783031111846 2-1-2023
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation.  Meer
55,89
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gebondenEngels9783031072024 2-7-2022
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.  Meer
49,79
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gebondenEngels9783031074219 8-12-2022
This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.  Meer
276,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319370569 23-8-2016
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen

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