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PaperbackEngels9780273756507 12-12-2013
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact?  Meer
96,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273779827 10-12-2012
17,74
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PaperbackEngels9780367497514 1-2-2022
Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia.  Meer
92,44
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780367761806 25-9-2023
Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists.  Meer
55,86
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780367631857 4-6-2021
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business and are used in a wide variety of industries, ranging from entertainment and social networking to information technology, tourism, education, agriculture, healthcare, manufacturing, and retail.  Meer
141,69
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PaperbackEngels9780367631871 7-10-2024
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business. Recommender Systems: Algorithms and Applications dives into the theoretical underpinnings of these systems and looks at how theory is applied and implemented in actual systems.  Meer
66,95
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780230308176 12-10-2011
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives.  Meer
78,37
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240802022 30-6-1997
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues.  Meer
81,19
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PaperbackEngels9780273634355 21-2-2000
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  Meer
89,74
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PaperbackEngels9780273737780 31-3-2011
Egan, Relationship Marketing 4e  Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.  Meer
107,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273695592 3-8-2006
PRINCIPLES OF MARKETING Fourth Edition Frances Brassington and Stephen Pettitt     Principles of Marketing is the indispensable introduction to marketing.  Meer
100,54
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PaperbackEngels9780273757399 15-11-2012
‘The main part of intellectual education is not the acquisition of facts but learning how to make facts live.’ Oliver Wendell Holmes   Become a specialist in shopper marketing Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.  Meer
99,34
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PaperbackEngels9780273757733 20-12-2012
Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273758747 16-7-2015
‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications.  Meer
83,74
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230220324 26-1-2011
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240803272 17-2-1999
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media.  Meer
110,73
Verwachte levertijd ongeveer 11 werkdagen
23,50
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PaperbackEngels9780273736950 14-10-2011
Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273738442 12-5-2011
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications.  Meer
84,94
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780198297789 17-8-2000
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.  Meer
82,61
Verwachte levertijd ongeveer 11 werkdagen

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