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Pagina 28 van 3.740 resultaten
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gebondenEngels9780387799773 15-12-2008
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780387243085 18-3-2005
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research.  Meer
276,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780387261751 28-9-2005
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780387233505 19-11-2004
It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333992869 4-2-2003
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333674796 8-6-2000
Researchers in a number of disciplines have recognised the critical importance of an inter-disciplinary approach to environmental research and management.  Meer
135,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333192375 1-5-1976
33,93
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333662779 15-9-1997
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333664193 10-11-1996
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend?  Meer
98,59
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333746271 12-4-1999
This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780357721292 27-6-2023
119,31
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780357721407 17-8-2022
123,98
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780333981184 3-10-2002
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates.  Meer
135,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333987322 15-4-2003
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312228415 13-4-2000
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333760895 24-9-1999
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333660638 5-3-1997
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour.  Meer
70,53
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333662649 2-7-1996
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312218331 11-1-1999
Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the question of corporate social responsibility.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333570135 28-7-1994
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen

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