In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it. Meer
For anyone ready to launch a successful career in sales for telecom equipment, services and technologies, or for veterans ready to break through to a higher level, this book provides a practical eight-step program for successful selling. Meer
Today's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or services they buy. Meer
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. Meer
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. Meer
Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Meer
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. Meer
“This textbook really helps students to understand that marketing is complex and requires a mix of science and art. The combination of case studies and theory provides an excellent basis for out-of-class reading and in class discussion. Meer
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Meer
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Meer
For principles of marketing courses. An engaging and practical introduction to marketing
Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.
Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer
For principles of marketingcourses that require a comprehensive text.
Learn how to create value throughcustomer connections and engagement
The global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make transactions. Meer
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products. Meer
‘Michael Heppell is the ultimate service guru.’
Jonathan Raggett, MD Red Carnation Hotels & Hotelier of the Year
‘At Boodles customer service is everything. Meer
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