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RY Chang

Satisfying Internal Customers First: A Practical G uide to Improving Internal and External Customer S atisfaction (Only Cover is Revised) (Quality Impro

paperbackEngels9780787950828 28-5-1994

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer

27,34

Verwachte levertijd ongeveer 9 werkdagen

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Marketing in a Multicultural World

PaperbackEngels9780803953284 20-4-1995

172,27

Verwachte levertijd ongeveer 16 werkdagen

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Only Sales Guide You'll Ever Need

GebondenEngels9780735211674 11-10-2016

43,99

Verwachte levertijd ongeveer 8 werkdagen

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Cases in Advertising and Marketing Management

PaperbackEngels9780742538368 12-10-2006

60,23

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The Brains Behind Great Ad Campaigns

PaperbackEngels9780742555518 16-7-2009

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. Meer

60,63

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Robert Craven

Customer Is King: How to Exceed Their Expectations

PaperbackEngels9780753509685 10-2-2005

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. Meer

23,18

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Helen Cox

Fading London

GebondenEngels9780750992596 19-11-2019

A pictorial and historical guide to London’s old brick adverts Meer

28,74

Verwachte levertijd ongeveer 8 werkdagen

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Marketing Due Diligence

PaperbackEngels9780750683425 8-1-2007

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Meer

48,94

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James T. Ziegenfuss

Customer Friendly

GebondenEngels9780761837527 15-3-2007

119,46

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Harvey Mackay

Swim With The Sharks Without Being Eaten Alive

PaperbackEngels9780751507034 5-10-1989

* Outsell, outmanage, outmotivate and outnegotiate your competition Meer

16,24

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How Advertising Works

PaperbackEngels9780761912415 23-7-1998

This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'. Meer

200,82

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Handbook of Services Marketing and Management

PaperbackEngels9780761916123 18-1-2000

A guide to the latest thinking in the foundations of services. Meer

136,22

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Dave Trott

Creative Blindness (And How To Cure It)

PaperbackEngels9780857197306 4-2-2019

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Meer

21,79

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Dave Trott

Crossover Creativity

PaperbackEngels9780857199881 7-2-2023

In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world. Meer

21,79

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William Winston

How To Write a Marketing Plan for Health Care Organizations

GebondenEngels9780866564502 1-1-1985

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. Meer

177,24

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Bartlett R

Direct Option

gebondenEngels9780890965832 30-12-2005

23,55

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Jason Jordan

Sales Insanity

PaperbackEngels9780998059822 1-1-2017

14,79

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Jody Oridioni

The Talent Brand

GebondenEngels9780998727813 16-11-2017

The powerful concept behind unified branding. Meer

28,72

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Hospitality Marketing

GebondenEngels9781032030364 15-8-2022

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. Meer

184,29

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Miriam J. (Oxford Brookes University) Johnson

The Power of Brand Ownership

GebondenEngels9781009538404 23-1-2025

A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Meer

128,70

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