Stuur je organisatie met meer vertrouwen en visie aan dankzij toonaangevende titels over management in de volle breedte. Van strategische besluitvorming tot organisatieontwikkeling: deze boeken geven je de handvatten om met succes leiding te geven in een complexe wereld.
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"This powerfully argued book combines excellent analysis of future trends with insights into directing and managing the forces of change."
– Jim Coulter, Chief Executive, National Housing Federation
"A thought–provoking re–examination of the modern world, its changing culture, people and lifestyles. Meer
Fast track route to mastering all aspects of global strategy
Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities
Examples and lessons from some of the world′s most successful businesses, including Wal–Mart, Tesco and MSN, and ideas from the smartest strategy gurus
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. Meer
Fast track route to mastering all aspects of global marketing
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world′s most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Meer
Fast track route to mastering all aspects of sales management
Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top–flight team to staying market focussed
Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. Meer
Fast track route to mastering market research
Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information
Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. Meer
Fast track route to effective channel management
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation
Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. Meer
Take the fast track route to a successful international career
Covers all the key aspects of working globally, from identifying the key managerial competences to dealing with culture shock and trusting your intuition to new developments in communication and finding the right information
Packed with lessons and tips from the global working gurus including Elizabeth Marx, Rowan Gibson and Michael Lissack
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. Meer
Fast track route to hiring the best and locking in top talent
Covers the key areas of recruitment and retention, from new techniques for expanding your search and finding candidates for hard–to–fill jobs to making the best hiring decision and retaining your high–performance talent pool
Examples and lessons from some of the world′s most successful talent managers, including Cigna, Fujitsu Limited, the U. Meer
Fast track route to mastering performance and reward management
Covers the key areas of performance and reward management, from conducting performance appraisals effectively and recognizing outstanding work when money is in short supply to learning how today′s companies are using reward systems to achieve corporate missions and strategies
Examples and lessons from some of the world′s most successful businesses, including Johnson & Johnson, Hewlett Packard, Royal Dutch Shell, TRW, and Motorola, and ideas from the smartest thinkers, including Abraham Maslow, Frederick Herzberg, Peter Drucker, Henry Mintzberg, Tom Peters, and Jac Fitz–enz
Includes a glossary of key concepts and a comprehensive resources guide. Meer
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