Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Chuck Hudson

eBay Commerce Cookbook

paperbackEngels9781449320157 11-1-2013

39,76

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Sanjay Mohapatra

E-Commerce Strategy

gebondenEngels9781461441410 16-8-2012

E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Meer

60,99

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LI Feng

What is e–Business? How the Internet Transforms Or ganizations

paperbackEngels9781405125581 18-8-2006

Based on fifteen years experience teaching e–Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e–business. Meer

42,53

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William E. Halal

Technology's Promise

gebondenEngels9780230019546 3-6-2008

Today's modern nations are using increasingly high-tech information systems to power a 'technology revolution'. This book is based on the work of the TechCast Project, conducted at the George Washington University and draws on the knowledge of 100 CEOs, scientists, academics and other experts to compile the best forecast data ever assembled. Meer

61,99

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C. Standing

Electronic Markets

gebondenEngels9780230229228 21-10-2009

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Meer

61,99

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Electronic Marketing

PaperbackEngels9780273684763 6-12-2003

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer

70,23

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Electronic Commerce 2012, Global Edition

PaperbackEngels9780273761341 6-12-2011

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer

113,74

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E. Resnick

Wine Brands

gebondenEngels9780230554030 21-5-2008

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

61,99

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Uché Okonkwo

Luxury Online

gebondenEngels9780230555365 26-2-2010

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer

74,19

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Daniel Rowles

Digital Branding – A complete step–by–step guide to strategy, tactics, tools and measurement

paperbackEngels9781398618428 3-1-2025

47,72

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Daniel Rowles

Digital Branding – A complete step–by–step guide to strategy, tactics, tools and measurement

gebondenEngels9781398618442 3-1-2025

142,95

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Mastering E-Business Infrastructure

gebondenEngels9781402074134 31-3-2003

As a foreword, here we publish an email letter of Late Professor Herb Simon, Nobel Laureate, that he wrote on the occasion ofthe death of the fatherofa friend. Meer

180,99

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The Definitive Guide to Magento

paperbackEngels9781430272298 17-12-2009

This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. Meer

58,54

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A Marketer`s Guide to Digital Advertising – Transparency, Metrics, and Money

gebondenEngels9781398609693 3-5-2023

168,92

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Luminita Vasiu

e-Business and Telecommunication Networks

gebondenEngels9781402047602 26-6-2006

This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks held in 2004. The book presents recent research on e-business and telecommunication networks. Meer

120,99

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Building the E-Service Society

gebondenEngels9781402081545 27-7-2004

Building the E-Service Society is a state-of-the-art book which deals with innovative trends in communication systems, information processing, and security and trust in electronic commerce, electronic business, and electronic government. Meer

180,99

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Daisy Morris

Community Is Your Currency

PaperbackEngels9781399714693 31-8-2023

A 10-step guide to cultivating a thriving online community and growing your business by the founder of social media consultancy and digital community The Selfhood. Meer

24,53

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Financial Engineering, E-commerce and Supply Chain

gebondenEngels9781402006401 30-6-2002

One of the fast growing elements of the Internet is electronic commerce, which refers to the use of electronic means to conduct business transactions within or across business entities. Meer

180,99

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LI Feng

What is e–business? – How the Internet Transforms Organizations

gebondenEngels9781405125574 21-8-2006

Based on fifteen years experience teaching e–Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e–business. Meer

100,70

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Jon Reed

Get Up to Speed with Online Marketing

PaperbackEngels9781292001166 31-10-2013

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT? Meer

23,74

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Internet en social media

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