Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Suchmaschinen-Marketing

gebondenDuits9783540765134 17-10-2008

Das Internet hat das Dialogmarketing in den letzten zehn Jahren wesentlich bereichert. Allerdings fehlen meist systematische Abhandlungen über den Einsatz ausgewählter Online-Marketing-Instrumente. Meer

101,92

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Electronic Commerce

gebondenEngels9783540778080 9-7-2008

This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. Meer

120,99

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Ralph Bergmann

Experience Management

paperbackEngels9783540441915 28-8-2002

This book deals with experience management in the context of real-world applicability and realistic applications. A particular focus is given by the requirements that arise in complex problem solving and by the fact that modern experience management must be implemented as Internet-based applications. Meer

60,99

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Web Information Systems and Technologies

paperbackEngels9783540682578 7-7-2008

This book contains the best papers from the International Conference on Web Inf- mation Systems and Technologies (WEBIST 2007), organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), endorsed by IW3C2, and held in Barcelona, Spain. Meer

60,99

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Trust, Privacy and Security in Digital Business

paperbackEngels9783642037474 17-8-2009

This book presents the proceedings of the 6th International Conference on Trust, Privacy and Security in Digital Business (TrustBus 2009), held in Linz, Austria d- ing September 3–4, 2009. Meer

60,99

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E-Commerce and Web Technologies

paperbackEngels9783540377436 25-8-2006

This book constitutes the refereed proceedings of the 7th International Conference on Electronic Commerce and Web Technologies, EC-Web 2006, held in conjunction with DEXA 2006. Meer

60,99

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Robert Blanning

Handbook on Electronic Commerce

paperbackEngels9783540673446 16-5-2000

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. Meer

60,99

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Mirko Marras

Advances in Bias and Fairness in Information Retrieval

paperbackEngels9783031093159 19-6-2022

This book constitutes refereed proceedings of the Third International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2022, held in April, 2022. Meer

78,99

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HCI International 2021 - Posters

paperbackEngels9783030786441 3-7-2021

The three-volume set CCIS 1419, CCIS 1420, and CCIS 1421 contains the extended abstracts of the posters presented during the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held virtually in July 2021. Meer

60,99

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

57,31

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Advances in Digital Marketing and eCommerce

paperbackEngels9783030475949 7-5-2020

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. Meer

120,99

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Alan W. Brown

Delivering Digital Transformation

PaperbackEngels9783110660081 8-10-2019

41,83

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Bernd W. Wirtz

Digital Business and Electronic Commerce

gebondenEngels9783030634810 29-3-2021

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Meer

180,99

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Heidi Krömker

HCI in Mobility, Transport, and Automotive Systems

paperbackEngels9783030783570 6-6-2021

This book constitutes the refereed proceedings of the Third International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2021, held as part of the 23rd International Conference, HCI International 2021, held as a virtual event, in July 2021. Meer

60,99

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Manfred Reichert

Business Process Management

paperbackEngels9783030854683 28-8-2021

This volume constitutes the refereed proceedings of the 19th International Conference on Business Process Management, BPM 2021, held in Rome, Italy, in September 2021. Meer

108,99

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HCI in Business, Government and Organizations

paperbackEngels9783030777494 28-5-2021

This book constitutes the refereed proceedings of the 8th International Conference on HCI in Business, Government and Organizations, HCIBGO 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. Meer

132,99

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Lead Community Fundraising

paperbackEngels9783030778514 2-7-2022

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. Meer

60,99

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Tim A. Majchrzak

Web Information Systems and Technologies

paperbackEngels9783030353292 17-1-2020

This book constitutes revised selected papers from the 14th International Conference on Web Information Systems and Technologies, WEBIST 2018, held in Seville, Spain, in September 2018. Meer

60,99

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Social Customer Relationship Management

paperbackEngels9783030233457 13-9-2020

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). Meer

57,39

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Security and Trust Management

paperbackEngels9783030315108 17-9-2019

This book constitutes the proceedings of the 15th International Workshop on Security and Trust Management, STM 2019, held in Luxembourg City, Luxembourg, in September 2019, and co-located with the 24th European Symposium Research in Computer Security, ESORICS 2019. Meer

60,99

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