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Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. Meer
Protocols for Secure Electronic Commerce, Third Edition presents a compendium of protocols for securing electronic commerce, or e-commerce, in consumer- and business-to-business applications. Meer
The modern application server is a complex platform that is the linchpin of an enterprise environment that includes a very wide range of technologies-web document formatting, web protocols, server-side scripts, servlets, applets, programming languages, distributed object technologies, security capabilities, directory and naming services, load balancing, system management, and others. Meer
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Meer
A complete, start–to–finish guide to Google Analytics instrumentation and reporting
Google Analytics Breakthrough is a much–needed comprehensive resource for the world′s most widely adopted analytics tool. Meer
The how–to guide to starting, funding, running, and exiting a successful online business in less than three months
Getting a thriving online enterprise up and running takes more than just a good idea. Meer
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Meer
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm
The Rise of the Platform Marketer helps you leverage the "always–on" consumer to deliver more personalized engagements across media, channels, and devices. Meer
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging
and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students. Meer
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Meer
An essential guide to navigating the shifting Internet landscape
The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 . Meer
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. Meer
Rank higher in search results with this guide to SEO and content building supremacy
Google is not only the number one search engine in the world, it is also the number one website in the world. Meer
Master the design techniques and practical skills needed to build Shopify themes and make you and your clients profitable. An increasing number of businesses use Shopify and all of them need a well-designed theme to turn visitors into customers. Meer
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer
This book identifies, analyzes and discusses the current trends of digitalized, decentralized, and networked physical value creation by focusing on the particular example of 3D printing. Meer
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