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P Shawn

Sell More with Sales Coaching – Practical Solutions for Your Everyday Sales Challenges

gebondenEngels9781118785935 19-11-2013

Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. Meer

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T Spitale

The Accidental Marketer – Power Tools for People Who Find Themselves in Marketing Roles

gebondenEngels9781118797419 7-5-2014

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Meer

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Insight Selling

gebondenEngels9781118875353 20-6-2014

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world–renowned sales experts, set out to find the answer. Meer

30,12

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P Roetzer

The Marketing Performance Blueprint – Strategies and Technologies to Build and Measure Business Success

gebondenEngels9781118883433 16-9-2014

Discover what′s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Meer

31,50

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Storyscaping

gebondenEngels9781118823286 8-4-2014

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Meer

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Taking Down Goliath

gebondenEngels9781137444202 9-12-2014

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Meer

57,38

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A. Albee

Digital Relevance

gebondenEngels9781137452801 20-1-2015

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Meer

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Randy Gage

Direct Selling Success

paperbackEngels9781119594550 27-8-2019

25,95

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. Dummies

Selling All–in–One For Dummies

paperbackEngels9781118065938 3-2-2012

Tried–and–true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who′s looking for new tips and tactics to expand your business? Meer

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Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives

gebondenEngels9781137368706 24-2-2014

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. Meer

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Brand Romance

gebondenEngels9781137369000 25-11-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

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J. Wan

Consumer Casualties

gebondenEngels9781137387240 6-11-2014

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices. Meer

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M. Robinson

Marketing Big Oil: Brand Lessons from the World’s Largest Companies

gebondenEngels9781137389169 4-7-2014

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Meer

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Vintage Marketing Differentiation

gebondenEngels9781137394316 25-3-2017

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Meer

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Academic Brands

GebondenEngels9781108841375 21-7-2022

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. Meer

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GF Goodman

Engagement Marketing – How Small Business Wins in a Socially Connected World

gebondenEngels9781118101025 27-4-2012

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you′ve always relied on word–of–mouth referrals to grow your business. Meer

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M Mathos

101 Social Media Tactics for Nonprofits: A Field G uide

gebondenEngels9781118106242 28-2-2012

The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Meer

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H Friedman

No Thanks, I′m Just Looking: Sales Techniques for Turning Shoppers into Buyers

gebondenEngels9781118153406 3-2-2012

Secrets of the trade from the master of retail selling and sales training No Thanks, I′m Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy–to–learn practical money–making steps. Meer

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JL Bowman

Reframe the Marketplace – The Total Market Approach to Reaching the New Majority

gebondenEngels9781119100256 6-11-2015

Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Meer

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M McDonald

Marketing and Finance – Creating Shareholder Value 2e

paperbackEngels9781119953388 23-8-2013

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. Meer

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