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PaperbackEngels9780134904672 26-9-1997
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.  Meer
54,32
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780128054710 26-11-2018
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products.  Meer
106,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780128147214 12-9-2019
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing.  Meer
241,-
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780128178218 29-4-2021
Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study.  Meer
241,-
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780198297789 17-8-2000
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.  Meer
82,66
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780230521674 3-5-2007
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.  Meer
86,39
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780230525887 18-5-2007
Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments.  Meer
86,39
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240803272 17-2-1999
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media.  Meer
110,81
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780345810373 31-12-2019
23,16
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780323856157 17-4-2023
**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases.  Meer
158,20
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333720974 18-6-1998
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780387764498 20-8-2008
Peer-to-Peer (P2P) networks are comprised of equal “nodes” that function as both clients and servers, as opposed to systems in which data and information are managed through centralized servers.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780412589201 30-9-1994
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780412786303 29-2-1996
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780367682538 1-9-2021
76,-
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780273736950 14-10-2011
Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273737780 31-3-2011
Egan, Relationship Marketing 4e  Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.  Meer
107,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273756507 12-12-2013
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact?  Meer
96,94
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333662779 15-9-1997
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333664193 10-11-1996
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend?  Meer
98,59
Verwachte levertijd ongeveer 9 werkdagen

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