Jouw mindset bepaalt voor een heel groot deel hoe succesvol je bent. Of het nou gaat om focus, betere klantgesprekken of meer omzet: mindset is de basis.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Effective marketing tactics and strategies for professional service providers
If you own and operate your own professional services firm in accounting, finance, law, or another field you know just how important marketing is to the success of your business. Meer
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Meer
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. Meer
Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Meer
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. Meer
Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. Meer
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Meer
A "how–to" guide to low–cost, effective marketing for small businesses and franchises. Shows you how to out–think the competition without out–spending them. Meer
You can get there
Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Meer
Now more than ever, it′s critical for mental health professionals to find new ways to succeed in today′s competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step–by–step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. Meer
If you′re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Meer
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10–point, step–by–step method in
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Meer
What It Takes to be a Leader in Hospitality Sales–Principles and Techniques for Success What′s the key to success in today′s competitive hospitality industry? Meer
This text is the Australasian adaptation of Peter Doyle?s Value–Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. Meer
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. Meer
In
Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers real needs and wants. Meer
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