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paperbackEngels9781349488957 27-1-2015
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion.  Meer
29,05
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349499878 13-4-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
43,69
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paperbackEngels9781349504145 1-1-2015
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.  Meer
122,99
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paperbackEngels9781349509775 1-1-2003
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands.  Meer
80,29
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gebondenEngels9781394262564 10-12-2024
32,88
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gebondenEngels9781394282784 3-12-2024
35,66
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203,83
Verwachte levertijd ongeveer 9 werkdagen
143,15
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paperbackEngels9781349711239 27-8-2021
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations.  Meer
86,39
Verwachte levertijd ongeveer 9 werkdagen
31,50
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PaperbackEngels9781292214672 5-10-2017
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment.  Meer
110,14
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PaperbackEngels9781292429533 3-3-2023
A thorough insight into the core marketing concepts using real-life examples.    Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.  Meer
74,14
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onbekendEngels9781292434391 29-8-2022
For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day.  Meer
68,14
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paperbackEngels9781349464883 1-1-2014
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them.  Meer
74,19
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paperbackEngels9781349471027 24-1-2016
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
47,35
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paperbackEngels9781349474813 1-1-2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer.  Meer
61,99
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paperbackEngels9781349477340 1-1-2015
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen

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