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GF Goodman

Engagement Marketing – How Small Business Wins in a Socially Connected World

gebondenEngels9781118101025 27-4-2012

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you′ve always relied on word–of–mouth referrals to grow your business. Meer

27,34

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M Oechsli

The Art of Selling to the Affluent, 2nd Edition – How to Attract, Service, and Retain Wealthy Customers and Clients for Life

gebondenEngels9781118744826 18-3-2014

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Meer

32,90

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J. Wan

Consumer Casualties

gebondenEngels9781137387240 6-11-2014

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices. Meer

122,99

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Randy Gage

Direct Selling Success

paperbackEngels9781119594550 27-8-2019

25,95

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FFM Belz

Sustainability Marketing – A Global Perspective 2e

paperbackEngels9781119966197 17-8-2012

The new and extended Second Edition of the award–winning textbook Sustainability Marketing: A Global Perspective provides a sustainability–oriented vision of marketing for the twenty–first century. Meer

66,11

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JL Bowman

Reframe the Marketplace – The Total Market Approach to Reaching the New Majority

gebondenEngels9781119100256 6-11-2015

Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Meer

32,88

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Tracy Repchuk

31 Days to Millionaire Marketing Miracles

paperbackEngels9781118684412 24-9-2013

31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Meer

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R Deiss

Digital Marketing For Dummies, 2nd Edition

paperbackEngels9781119660484 25-9-2020

37,04

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Karen Mangia

Listen Up!

gebondenEngels9781119723851 26-11-2020

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Jeb Blount

Virtual Selling

gebondenEngels9781119742715 7-9-2020

31,51

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Taking Down Goliath

gebondenEngels9781137444202 9-12-2014

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Meer

55,89

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Arvind Sathi

Engaging Customers Using Big Data

gebondenEngels9781137386182 30-7-2014

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. Meer

61,99

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M. Robinson

Marketing Big Oil: Brand Lessons from the World’s Largest Companies

gebondenEngels9781137389169 4-7-2014

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Meer

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Vintage Marketing Differentiation

gebondenEngels9781137394316 25-3-2017

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Meer

159,59

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Diamond

Digital Marketing All–In–One For Dummies, 2nd Edit ion

paperbackEngels9781119931959 12-1-2023

43,98

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Consumer Behavior, Global Edition -- MyLab Marketing with Pearson eText Access Code

onbekendEngels9781292720647 22-7-2024

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

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Consumer Behavior, Global Edition + MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292720692 15-7-2024

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

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Principles of Marketing, An Asian Perspective

PaperbackEngels9781292721590 31-7-2023

For principles of marketingcourses that require a comprehensive text. Learn how to create value throughcustomer connections and engagement The global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make transactions. Meer

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Inclusive Development of Society

GebondenEngels9781138334762 1-6-2020

Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia. Meer

240,69

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Steven Walden

Customer Experience Management Rebooted

gebondenEngels9781349949045 10-3-2017

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

49,79

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