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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9783030092382 1-2-2019
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption.  Meer
199,08
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030703233 18-7-2021
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
199,08
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030703264 19-7-2022
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
199,08
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030765224 28-5-2022
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.  Meer
192,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030124526 4-7-2019
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.  Meer
240,99
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gebondenEngels9783030944438 22-3-2022
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.  Meer
142,48
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030944469 23-3-2023
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.  Meer
142,48
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030955809 25-5-2022
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.  Meer
199,08
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030740641 18-8-2021
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business.  Meer
213,23
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030659257 13-2-2022
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct.  Meer
78,81
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030661182 3-4-2021
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations.  Meer
85,88
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gebondenEngels9783031111846 2-1-2023
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation.  Meer
57,58
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paperbackEngels9783031116636 13-10-2023
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.  Meer
128,33
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gebondenEngels9783031234552 11-1-2023
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias.  Meer
57,58
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paperbackEngels9783031475146 15-12-2023
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices.  Meer
64,66
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gebondenEngels9783030765194 27-5-2021
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.  Meer
192,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030477639 14-5-2020
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).  Meer
168,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030790318 29-8-2021
This book provides empirical evidence and statistical analyses to uncover answers to some of the most debated questions in the NBA. The sports world lives and breathes off of debates on who deserves an MVP award, and which athletes should be considered all-stars.  Meer
84,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030659226 13-2-2021
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct.  Meer
78,81
Verwachte levertijd ongeveer 9 werkdagen
paperbackDuits9783031431371 25-11-2023
Dieses Buch bietet unverzichtbares Know-how zu Theorie und Praxis des Vertriebs, dem wichtigsten Umsatz- und Werttreiber eines jeden Unternehmens. Im Vertrieb als „Frontlinie“ werden wichtige Geschäftserfolge vorbereitet und umgesetzt.  Meer
43,61
Verwachte levertijd ongeveer 9 werkdagen

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