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The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. Meer
You can get there
Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Meer
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Meer
Praise for The Ultimate Sales Managers′ Guide
"Klymshyn not only understands this great profession, he relates the passion and fun of managing sales people in this wonderful guide. Meer
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. Meer
A father and son sales team reveal the secrets of sales success
In Golden Circle Secrets, father–and–son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Meer
A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and ′70s have worked too well. Meer
Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. Meer
HOW TO SELL TO AN IDIOT
Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don′t even realize when they are getting the deal of a lifetime. Meer
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Meer
Praise for Mike Russill, Vice–President, Retail, Sunoco Inc. Catherine Neville, President, Quality Management Institute Dan Plashkes, President, S&P Data Philip C. Meer
Praise for
Your Gut Is Still Not Smarter Than Your Head
"Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Meer
A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Meer
Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Meer
Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Meer
A "how–to" guide to low–cost, effective marketing for small businesses and franchises. Shows you how to out–think the competition without out–spending them. Meer
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