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GebondenEngels9780415776936 5-3-2010
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.  Meer
246,08
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415777049 19-4-2010
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions.  Meer
205,02
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415993609 12-12-2008
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action.  Meer
246,08
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780470410790 15-5-2009
The Professional′s Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability.  Meer
32,82
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9780470560914 28-4-2010
There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Marketing for the Mental Health Professional provides powerful, proven sales and marketing techniques as well as strategies to achieve high quality, value–based services in the mental health practice.  Meer
41,07
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471473572 25-6-2004
Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald′s, the ′Quick–EST′ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value.  Meer
49,42
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471191193 4-11-1997
"If You′re Not Out Selling, You′re Being Outsold is more than a ′how–to–sell′ book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view.  Meer
39,75
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470515808 30-11-2007
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no–one has yet brought the two issues together. This book changes that.  Meer
45,27
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470575420 16-7-2010
Discover how the world′s leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.  Meer
53,58
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780387799773 15-12-2008
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780367555337 30-11-2021
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse.  Meer
212,05
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780367555351 30-11-2021
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse.  Meer
62,90
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415576659 7-2-2014
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good.  Meer
183,91
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9780387243085 18-3-2005
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research.  Meer
276,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780412589201 30-9-1994
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780387261751 28-9-2005
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780415492386 22-7-2009
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each.  Meer
205,02
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780387233505 19-11-2004
It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780367682538 1-9-2021
75,95
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9780412786303 29-2-1996
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen

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