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paperbackEngels9783319343532 10-9-2016
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030762544 5-10-2021
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030762575 6-10-2022
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030764159 4-1-2022
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.  Meer
68,09
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031069277 12-8-2022
​This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031520624 28-2-2025
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319098548 31-10-2014
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031355882 17-4-2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031355912 17-4-2025
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031365881 23-8-2023
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.  Meer
171,79
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031370960 3-1-2024
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031370991 4-1-2025
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319515434 10-5-2017
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors.  Meer
66,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319358499 10-9-2016
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319277851 10-5-2017
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows.  Meer
216,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319510064 8-5-2017
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319511269 28-9-2017
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.  Meer
220,59
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319515700 3-8-2017
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.  Meer
147,39
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319305103 2-8-2016
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319367699 23-8-2016
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen

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