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gebondenEngels9781402076138 30-11-2003
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781403972125 1-1-1995
For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play, Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402071539 30-9-2002
Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402071942 30-9-2002
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.  Meer
180,99
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gebondenEngels9781402075964 31-12-2003
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research.  Meer
276,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349488957 27-1-2015
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion.  Meer
29,05
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781400252879 17-12-2024
22,61
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9781403998613 1-8-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
110,79
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gebondenEngels9781405102544 22-6-2006
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.  Meer
156,-
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paperbackEngels9781349332816 19-7-2011
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349333011 27-8-2016
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.  Meer
74,19
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paperbackEngels9781349711239 27-8-2021
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations.  Meer
86,39
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47,69
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142,86
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paperbackEngels9781349495603 19-12-2015
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349499878 13-4-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349511891 26-5-2010
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.  Meer
80,29
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