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PaperbackEngels9781433128035 31-1-2017
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding.  Meer
81,95
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412910330 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
159,92
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412910347 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
53,92
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781405150583 9-2-2007
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals.  Meer
262,50
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412900027 21-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.  Meer
269,37
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412900034 7-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.  Meer
90,96
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781441948700 3-12-2010
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781408073681 19-2-2013
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.  Meer
99,07
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9781403917256 30-11-2004
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412917957 3-8-2006
Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.  Meer
233,39
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412917971 27-6-2006
Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.  Meer
237,89
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412917988 27-6-2006
Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.  Meer
171,92
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781447170402 23-8-2016
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402073687 31-1-2003
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403905208 10-10-2003
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403918253 10-10-2003
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349547098 1-1-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
47,69
Verwachte levertijd ongeveer 9 werkdagen
142,86
Verwachte levertijd ongeveer 9 werkdagen

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