Strategisch management

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Healthcare Technology Innovation Adoption

paperbackEngels9783319792422 7-4-2018

This book aims to study the factors effecting the adoption and diffusion of Health Information Technology (HIT) innovation. It analyses the adoption processes of various tools and applications, particularly Electronic Health Records (EHR), highlighting the impact on various sectors of the healthcare system, such as physicians, administration and patient care, while also identifying the various pitfalls and gaps in the literature. Meer

120,99

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Georges Azzi

Higher Education Governance in the Arab World

gebondenEngels9783319520599 7-9-2017

This book offers an insight into the complications higher education is currently facing in the Arab world. It discusses whether governance in international higher education is of particular importance in Arab countries when considering their difference in political systems, cultures, interests, concerns and numerous conflicts. Meer

159,59

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Claudio A. Saavedra

The Marketing Challenge for Industrial Companies

gebondenEngels9783319306094 10-5-2016

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. Meer

216,99

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Digitalization Cases

gebondenEngels9783319952727 1-10-2018

This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. Meer

90,99

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169729 9-6-2015

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Venkatakrishna V. Bellur

The 1980’s: A Decade of Marketing Challenges

gebondenEngels9783319169750 5-5-2015

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. Meer

180,99

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Kenneth D. Bahn

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170459 1-6-2015

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170480 8-5-2015

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170510 9-6-2015

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Jon M. Hawes

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170541 9-6-2015

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Innovation as a Basis for Competitiveness

gebondenEngels9783319405995 25-8-2016

This book focuses on the theory and practice involved in the management of innovative activities that enhance the competitiveness of enterprises, industries and economies. Meer

120,99

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Kim Cheng Patrick Low

Leading Successfully in Asia

paperbackEngels9783319890654 4-6-2019

This book examines the essence of leadership, its characteristics and its ways in Asia through a cultural and philosophical lens. Using Asian proverbs and other quotes, it discusses leadership issues and methods in key Asian countries including China, India, Japan, Kazakhstan, Malaysia and Singapore. Meer

102,99

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Margit Gätjens-Reuter

Ablage

paperbackDuits9783409391061 30-5-2006

Neu in der dritten Auflage sind ein Überblick über moderne Speichertechniken und den heutigen Stand der elektronischen Informationsverwaltung und Archivierung sowie verschiedene Checklisten für die Reorganisation der Ablage. Meer

57,06

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Walter Eversheim

Entwicklung eines Systems zur optimalen zweidimensionalen Verschnittoptimierung in der Einzel- und Kleinserienanfertigung mit Hilfe dialogfähiger Rechenanlagen

paperbackDuits9783531026633 1-1-1977

In Unternehmen des Maschinen- und Stahlbaus mit Einzel-, Kleinserien- und Mittelserienfertigung stellt der Verschnitt von Blechen" wegen der großen Verschnittquote und des hohen Anteils der Blechteile arn gesamten Teilespektrurn ein bedeutendes Problem dar. Meer

85,10

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Dietrich Adam

Planung und Entscheidung

gebondenDuits9783409446136 16-9-1996

Dieses bewährte Lehrbuch vermittelt einen Einblick in die Grundlagen unternehmerischer Planung und Entscheidung. Der Autor gibt eine Darstellung des gesamten Problembereichs. Meer

57,06

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Strategic Innovative Marketing

gebondenEngels9783319562872 3-6-2017

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. Meer

120,99

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Der Kunde als Dienstleister

paperbackDuits9783322894908 28-3-2012

Die Autoren beschreiben die Elemente eines Co-Produktionssystems und die relevanten Anwendungsbedingungen. Fallbeispiele aus dem Profit- und Non-Profit-Sektor belegen die Vielfalt der Möglichkeiten, aus Kunden Dienstleister zu machen, und informieren über die wichtigsten Erfolgsfaktoren. Meer

51,46

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Wesley Mendes-Da-Silva

Individual Behaviors and Technologies for Financial Innovations

gebondenEngels9783319919102 6-8-2018

This book offers comprehensive examination of research on the relevance of individual behavior and technology to financial innovations. The chapters cover current topics in finance including integrated reporting, people finance, crowdfunding, and corporate networks. Meer

168,99

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Forschungsmanagement — Steuerungsversuche zwischen Scylla und Charybdis

paperbackDuits9783531117775 1-1-1985

57,02

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Flevy Lasrado

Fostering Creativity and Innovation

gebondenEngels9783319991207 29-1-2019

Compiling best practices and original research, this book examines the factors that influence the sustainability of creativity and innovation in organisations and proposes a toolkit to assess gaps within existing strategy. Meer

147,39

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