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Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Sustainability is a global issue and, with the advent of further legislation to make organizations ‘greener’, companies are keen to promote sustainable performance to survive in the market. Meer
Artificial Intelligence for Business Optimization: Research and Applications is primarily a business book that discusses the research and associated practical application of Artificial Intelligence (AI) and Machine Learning (ML) in order to achieve Business Optimization (BO). Meer
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. Meer
Despite the astonishing technological developments in our times, it is surprising how little has changed in the way organizations are structured and managed. Meer
This book is an attitude implementation guide filled with tools, real-world examples and global case studies that address an international audience. The book shares case studies, best practices, and mindsets, as well as exercises and checklists, to give a project managers and executives winning attitudes to attain project success. Meer
This book. 1. Provides innovative insights into more effective security risk management practices. Rather than being a reactive practice, this book will explain how security risk management can be implemented proactively for the improved benefits of the organization, ensuring proportionality, visibility and business-aligned risk decisions. Meer
This book develops and articulates a new perspective on the relationship between natural resources and development by foregrounding issues of innovation, knowledge, and industrial dynamics. Meer
This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. It will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and innovation management. Meer
This book provides a fresh perspective on leadership and the steps required to achieve high performance. It explores how we create purpose by moving from vision and values through principles to action. Meer
Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. Meer
This book describes the founding and ascent of Silicon Valley Bank (SVB). Interviews with the original founders and early employees to the current CEO of SVB demonstrate how the bank helps shape Silicon Valley and innovation centers worldwide from 1983 to the present. Meer
Over the last decade, there has been a growing demand for effective organizational change management strategy in the US business sector, with millions of professionals seeking guidance, especially when considering the significant investments aimed at improving and optimizing organizational systems and processes. Meer
This Elements introduces effectuation and explains its framework. Effectuation theory inverts several older approaches in the 'sciences of the artificial'. Meer
This book represents the author's reflections on these engagements, associated challenges, and typical outcomes. These stories are reports about clients or sponsors’ problems and how he and his colleagues went about addressing these problems of complexity, change, and decision making. Meer
This book represents the author's reflections on these engagements, associated challenges, and typical outcomes. These stories are reports about clients or sponsors’ problems and how he and his colleagues went about addressing these problems of complexity, change, and decision making. Meer
Monarch: Resilience through Evolution is a comprehensive guide on strategy across the industry life cycle, taking readers on an insightful journey through the dynamic world of business. Meer
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. Meer
The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. Meer
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Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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