Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Bernhard Bachmann

Ethical Leadership in Organizations

gebondenEngels9783319429410 15-9-2016

This book links ethical leadership theory to the implementation of improved leadership practices, particularly in highly operational environments. It builds on the recognition that bad forms of leadership lead to declining motivation and consequently to problems in the social climate and quality of work in organizations and the personal health of employees. Meer

156,99

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Synergy Value and Strategic Management

paperbackEngels9783319821498 12-6-2018

This book addresses synergy management, which poses an important challenge for firms, advisors and practitioners involved in mergers and acquisitions (M&A). Meer

60,99

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Manfred F.R. Kets de Vries

Riding the Leadership Rollercoaster

paperbackEngels9783319832272 29-4-2018

A collection of short, bite-sized nuggets of insight into the psychological ups and downs of the leadership journey from one of the world’s top thinkers on leadership. Meer

35,15

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Liquid Legal

paperbackEngels9783319833897 22-4-2018

This book compels the legal profession to question its current identity and to aspire to become a strategic partner for corporate executives, clients and stakeholders, transforming legal into a function that creates incremental value. Meer

78,99

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Josemaria Siota

Linked Innovation

paperbackEngels9783319868844 12-5-2018

Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. Meer

68,09

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Evert R. de Boer

Strategy in Airline Loyalty

paperbackEngels9783319873503 24-8-2018

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Meer

196,19

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Open Innovation 2.0

paperbackEngels9783319874173 26-8-2018

This book presents the emerging paradigm and methodology, Open Innovation 2.0 (OI2), which aims to help drive significant structural changes and benefits through digital innovation to society and industry. Meer

168,99

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Cloud Computing and ROI

paperbackEngels9783319384375 10-9-2016

This book develops an IT strategy for cloud computing that helps businesses evaluate their readiness for cloud services and calculate the ROI. The framework provided helps reduce risks involved in transitioning from traditional “on site” IT strategy to virtual “cloud computing. Meer

90,99

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Harlan E. Spotts

Marketing, Technology and Customer Commitment in the New Economy

paperbackEngels9783319385723 10-9-2016

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. Meer

120,99

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Harlan E. Spotts

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385761 22-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Rolf Weiber

Handbuch Electronic Business

paperbackDuits9783322963505 4-12-2014

Im 1984 veröffentlichten Roman "Neuromancer" verband der Science-Fiction-Autor W. Gibsou das Gehirn von Hackern mit Computernetzen und beschrieb die Situation mit dem Begriff "Cyberspace". Meer

79,49

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Disassembly Automation

paperbackEngels9783319386485 9-10-2016

This book presents a number of aspects to be considered in the development of disassembly automation, including the mechanical system, vision system and intelligent planner. Meer

120,99

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Venkatakrishna V. Bellur

The 1980’s: A Decade of Marketing Challenges

paperbackEngels9783319386751 29-10-2016

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. Meer

180,99

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386775 29-10-2016

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer

180,99

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386799 29-10-2016

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Proceedings of the 1995 World Marketing Congress

paperbackEngels9783319386928 29-10-2016

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Meer

180,99

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Bridging the Innovation Gap

gebondenEngels9783319554976 24-5-2017

This book offers fresh insights into innovation management and its prerequisites. Based on these insights, the authors present a new and proven innovation system, which is being used in practice and has the potential to significantly increase the ability of enterprises to innovate. Meer

84,99

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Kim Cheng Patrick Low

Leading Successfully in Asia

paperbackEngels9783319890654 4-6-2019

This book examines the essence of leadership, its characteristics and its ways in Asia through a cultural and philosophical lens. Using Asian proverbs and other quotes, it discusses leadership issues and methods in key Asian countries including China, India, Japan, Kazakhstan, Malaysia and Singapore. Meer

102,99

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Dominik Maximini

The Scrum Culture

gebondenEngels9783319738413 5-4-2018

This book is a guide for managers, Scrum Masters and agile coaches who are interested in agile organizational methods and who are planning to introduce Scrum at their own company. Meer

120,99

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Paweł Bryła

Managing Agricultural Enterprises

paperbackEngels9783319867267 4-8-2018

Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology. Meer

171,79

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