Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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A practical guide to innovation strategies based on fact, not feeling
The Innovation Formula delivers strategies for building a culture where innovation can thrive, based on actual scientific research. Meer
Are you ready for the next global economic disruption?
Blind Spots outlines the way forward for companies who want to get early–mover advantage on this new $28 trillion economy. Meer
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting,
From Assets to Profits: Competing for IP Value and Return provides a real–world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not–so–subtle ways in which they are used for competitive advantage. Meer
Create winning marketing plans like the pros!
Whether you′re starting a new business or launching a new product line within a company, you won′t be able to succeed without a clear plan that defines your goals and how you will achieve them. Meer
Mega Planning involves significant stakeholders in defining success and then identifies what each person and part of an organization must do to succeed. Meer
Intends to bridge the gap between what managers actually do and organizational strategies. This book provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms. Meer
In this bold blueprint, CEO Jason Stockwood – named by the Sunday Times as the UK’s best leader – shows how any organisation can think freshly and benefit from technology by putting its people first. Meer
Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. the author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena. Meer
This book helps managers and students of management to makes sense of the competing advice on how to change organisations in order to improve their effectiveness. Meer
This book helps managers and students of management to makes sense of the competing advice on how to change organisations in order to improve their effectiveness. Meer
Shows how to stay ahead when you can't predict the future Success is random. The author tells that planning and careful analysis no longer guarantee success. Meer
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. Meer
Of related interest. Design for Success A Human–Centered Approach to Designing Successful Products and Systems William B. Rouse This groundbreaking book offers a comprehensive, methodological framework for the human–centered design of complex systems. Meer
Als je jouw studieboeken gekocht hebt bij hanzestudybook.nl, kun je geselecteerde titels moeiteloos terugverkopen aan Noordhoff.
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