Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Why do some companies continue to be successful while others experience difficulties and even failure? In Leading Strategic Change, Eric Flamholtz and Yvonne Randle demonstrate that the key to long-term organizational success is the ability to adapt to and manage different types of change. Meer
Destination Z The History of the Future "Success in business today demands a deeper and more flexible mindset to try and understand the changes taking place in global and local economies, often as a result of technology. Meer
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. Meer
This Handbook provides a state-of-the-science review of research and practice in the human dimensions of hazards field.
The Routledge Handbook of Environmental Hazards and Society reviews and assesses existing knowledge and explores future research priorities in this growing field. Meer
Written for enterprise risk management (ERM) practitioners who recognize ERM?s value to their organization,
Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to leverage ERM methodology in your organization by putting author and ERM authority Gregory Monahan′s Strategic Objectives At Risk (SOAR) methodology to work. Meer
As with the first two editions, this book covers most aspects of the research, development, and innovation process. Adding two more chapters to an already impressive volume, this new Third Edition expands on challenging issues related to diversity in science and technology organizations, along with insight on how diversity enhance creativity. Meer
Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand′s assets before proceeding to refashion the brand′s positioning and personality. Meer
The complete guide to analyzing and maximizing a company′s balanced scorecard
Presenting the next step for balanced scorecard implementation, Balanced Scorecard Diagnostics provides a step–by–step methodology for analyzing the effectiveness of a company′s balanced scorecard and the tools to reevaluate balanced scorecard measures to drive maximum performance. Meer
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit–oriented book to describe strategic positioning as an alternative to traditional strategic planning. Meer
"There′s only one Larry Wilson . . . number one when it comes to the art of selling." ––Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California
"Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between. Meer
Tools and techniques from today′s leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett–Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia
"Patrick Sullivan . Meer
Over 525,000 Copies of the Portable MBA Series Sold
Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all–star team of teachers, authors, and consultants. Meer
Practical cross–functional coverage of the entire product development process from idea generation through delivery of the final assembled product.
Includes sections on benchmarking and changing your new product development process and managing your product portfolio. Meer
Strategic Market Relationships, 2nd Edition develops the reader s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. Meer
What people are saying about Discount Business Strategy:
"Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents. Meer
The end of the nineteenth century saw the construction of the vertically integrated value chains that came to define modern business. The end of the twentieth century witnessed their deconstruction. Meer
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