Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Smart insight and best practices for achieving sales excellence in any market
The proverbial 800–pound gorilla is the monster in the room that you just can t ignore, though maybe you want to. Meer
In the industrialized world, it is widely accepted that a free market leads to greater efficiency in terms of productivity and cost. But how can competition be introduced into situations where for example alternative suppliers cannot be used? Meer
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i. Meer
Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy. Meer
The ability to collaborate, particularly in new manufacturing technology development, is becoming a corporate competence that will determine which companies survive in the next decade. Meer
THUNDERBIRD on Global Business Strategy
No matter what line of business you are in, produce or biotech, apparel or semiconductors–you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard–won customer base. Meer
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. Meer
Full coverage of the compulsory A2 synoptic module from OCR. Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. Meer
Breaking down complex concepts into simple and effective action plans, author Jan King will help you profit from her extensive experience and avoid common mistakes. Meer
Praise for Battling for Competitive Advantage
"[Battling for Competitive Advantage] systematically unravels and explains the complexities of modern business and warfare. Meer
This volume contains the must reads for a depth of understanding about organization change. Each of book′s seventy–five papers included in this volume have launched their own fields of inquiry or practices and are the key readings for any student or practitioner of organization development. Meer
This important resource shows nonprofit leaders how to effectively shepherd a change process within their organization. Based on research from TCC′s organizational effectiveness studies and results from the core capacity assessment tool (CCAT, used with over 1000 organizations), the book provides an assessment′s lifecycle score that reflects the organization′s current stage of development. Meer
"In this unique book, management science lifts its view to take in the broader horizons of strategy. the result is a frame work for strategy development, and a range of methods and models to make it operational. Meer
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Meer
A proven system for creating a clear and compelling business growth plan
There are 15 million businesses in the United States, and 13 million of them don′t utilize a planning process. Meer
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Meer
The principles of successful market–oriented and human–centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human–centered products and systems. Meer
Presents a map of the various options one has on the journey through an alliance; the principles of design; new insights into what has been missing in order to understand alliances; how to find the right partners; purchaser–supplier alliances; some of the consequences that occur when certain principles are violated; how to improve the chances of obtaining excellent results from an alliance and much more. Meer
The Wiley Strategic Management Series aims to illustrate the best in global strategic management for academics, business practitioners and consultants. Meer
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