Strategies of Multinationals in Central and Eastern Europe

Name: Strategies of Multinationals in Central and Eastern Europe
Author: Yordanka Chobanova

Innovation Systems and Embeddedness

Gebonden Engels 2009 9780230230552

63,98

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Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Specificaties

ISBN13:9780230230552

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management

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Inhoudsopgave

PART I: THE NATURE OF THE STUDY Introduction The Analytical Framework PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES The Global Strategies of the Food Companies and Their Impact on the CEE Region Privatization and Restructuring in the Agro-food Industry PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES Strategies of MNEs in Hungary Strategies of MNEs in the Czech Republic Strategies of MNEs in Bulgaria Conclusion