Samenvatting
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Specificaties
ISBN13:9780230378193
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Strategisch management, Reclame en verkoop, Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction Chapter 1. The ageing consumer – a historic perspective Chapter 2. Population ageing – situation analysis Chapter 3. Introduction to physiological ageing Chapter 4. Understanding customer touchpoints Chapter 5. The ageing senses Chapter 6. The ageing mind Chapter 7. The ageing body Chapter 8. The meaning of 'age-friendly' Chapter 9. Evaluating age-friendliness Chapter 10. Creating an age-friendly strategy Chapter 11. Age-friendly employers and governments Chapter 12. The future
Anderen die dit kochten, kochten ook
-
Peter Geelen€ 34,90 -
Remy Gieling€ 34,95
-
Kim Pot€ 23,50
-
Marieke Pijler€ 39,00
-
James Cadle€ 72,70
-
Stefaan Vandist€ 34,99
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan