Robert′s Rules of Innovation – A 10–Step Program for Corporate Survival

Introduction.
<p>CHAPTER 1 INNOVATION, SURVIVAL, AND THE "AHA!" MOMENT.</p>
<p>How Do I Get to "Aha!"?</p>
<p>Innovation Is Not a Luxury.</p>
<p>Where Does Innovation Begin?</p>
<p>CHAPTER 2 THE INNOVATOR′S MANIFESTO ROBERT′S RULES OF INNOVATION.</p>
<p>Inspire.</p>
<p>No Risk, No Innovation.</p>
<p>New Product Development Process.</p>
<p>Ownership.</p>
<p>Value Creation.</p>
<p>Accountability.</p>
<p>Training and Coaching.</p>
<p>Idea Management.</p>
<p>Observe and Measure.</p>
<p>Net Result and Reward.</p>
<p>CHAPTER 3 THE INNOVATION AUDIT THE INVALUABLE DISCOVERY PROCESS THAT SETS THE STAGE FOR ACTION.</p>
<p>The Audit Process.</p>
<p>The Short Audit.</p>
<p>The In–Depth Audit.</p>
<p>The Importance of Establishing a Benchmark.</p>
<p>CHAPTER 4 INNOVATION EMANCIPATION KEYS TO FREEING YOUR INNER INNOVATOR.</p>
<p>Defeating Devil′s Advocates to Become an Agent for Change.</p>
<p>Innovation Democratization is the Key.</p>
<p>The Role of the Consensus Builder.</p>
<p>The Path of an Innovation Champion.</p>
<p>The Innovation Pay–Off: A Quick, Real–Life Story.</p>
<p>CHAPTER 5 INNOVATION IN THE TIME OF MULTINATIONAL TEAMS.</p>
<p>The Care and Feeding of Creatives.</p>
<p>For Creative People, It′s About More Than Money.</p>
<p>Babel, Babble and the Global Team Leader.</p>
<p>Team Building, One Step at a Time.</p>
<p>Viva la Difference!</p>
<p>Aretha Was Right: It′s All About R–E–S–P–E–C–T.</p>
<p>CHAPTER 6 PATENTLY OBVIOUS THE CARE AND FEEDING OF YOUR INTELLECTUAL PROPERTY.</p>
<p>Intellectual Property: The Big Picture.</p>
<p>Intellectual Property 101.</p>
<p>Frequently Asked Questions.</p>
<p>Remember: The Wolves Are Always At the Door.</p>
<p>CHAPTER 7 INNOVATION IMPLEMENTATION.</p>
<p>Getting Started.</p>
<p>Define Your Organization′s Needs.</p>
<p>NPD Process in Action.</p>
<p>Creating a Roadmap to Success.</p>
<p>Guidelines for Progress.</p>
<p>CHAPTER 8 INNOVATION CHECKLIST.</p>
<p>Pre–Flight Preparation.</p>
<p>Or, If You Really Want Your Innovation Program To Flop </p>
<p>Advice and Encouragement –– from the Pros: A Roundtable Discussion.</p>
<p>Sustainable Innovation and You.</p>
<p>APPENDIX A PRODUCT DEVELOPMENT PROCESS.</p>
<p>APPENDIX B THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 1</p>
<p>APPENDIX C. THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 2</p>
<p>Key Resources and Links.</p>
<p>Acknowledgments.</p>
<p>About the Authors.</p>
<p>Index.</p>