JE Miller
Menu Pricing & Strategy, 4th Edition
Pricing and Strategy
Paperback Engels 1996 4e druk 9780471287476
Verwachte levertijd ongeveer 16 werkdagen
Samenvatting
Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry′s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms
Specificaties
ISBN13:9780471287476
Taal:Engels
Bindwijze:paperback
Aantal pagina's:240
Uitgever:John Wiley & Sons
Druk:4
Hoofdrubriek:Strategisch management, Strategisch management
Lezersrecensies
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Inhoudsopgave
Menu Development.
<br />
<br /> The Physical Menu.
<br />
<br /> Marketing Strategies.
<br />
<br /> Economic Strategies.
<br />
<br /> Pricing Support Systems.
<br />
<br /> Menu Pricing Strategies.
<br />
<br /> Guidelines for Success.
<br />
<br /> Sample Menus and Comments.
<br />
<br /> Accuracy in Menus.
<br />
<br /> Appendices.
<br />
<br /> Glossary.
<br />
<br /> Bibliography.
<br />
<br /> Index.
<br />
<br /> The Physical Menu.
<br />
<br /> Marketing Strategies.
<br />
<br /> Economic Strategies.
<br />
<br /> Pricing Support Systems.
<br />
<br /> Menu Pricing Strategies.
<br />
<br /> Guidelines for Success.
<br />
<br /> Sample Menus and Comments.
<br />
<br /> Accuracy in Menus.
<br />
<br /> Appendices.
<br />
<br /> Glossary.
<br />
<br /> Bibliography.
<br />
<br /> Index.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan