Master the Media to Attract Your Ideal Clients – A Personal Marketing System for Financial Professionals

A Personal Marketing System for Financial Professionals

Gebonden Engels 2004 9780471482567
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Praise for Master the Media to Attract Your Ideal Clients

"This book is a marketing masterpiece. It should be required reading for all financial professionals."

–Janine Wertheim, Chief Marketing Officer Securities America, Inc.

"Marketing is the lifeblood of any practice. The media is the most effective and cost–efficient way to market. Unfortunately, most practitioners only dream of media attention. No more–Derrick Kinney delivers on his promise to help you ′master the media.′"

–Harold Evensky, CFP author, Wealth Management

"This fast–moving, practical book gives you a step–by–step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"

–Brian Tracy, President, Brian Tracy International author, Create Your Own Future

"Kinney offers an easy and effective ′how–to′ approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."

–Gail S. Waisanen, CLU, Editor, Life Insurance Selling

"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."

–John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

Specificaties

ISBN13:9780471482567
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:256

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Inhoudsopgave

Chapter One. Exploit Your Strenghs.
<p>Chapter&nbsp;Two. Breaking Into the Media.</p>
<p>Chapter&nbsp;Three. Learn the Ropes.</p>
<p>Chapter&nbsp;Four. Be the Expert.</p>
<p>Chapter&nbsp;Five. Create the Brand.</p>
<p>Chapter&nbsp;Six. Getting the Business.</p>
<p>Index.</p>

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        Master the Media to Attract Your Ideal Clients – A Personal Marketing System for Financial Professionals