Jörg Sesselmann
Empowering Brands with Customer Integration
Classification, Benefits and Success Factors
Paperback Engels 2015 9783658116385
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.
Specificaties
ISBN13:9783658116385
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Strategisch management, Reclame en verkoop, Marketing
Serie:BestMasters
Lezersrecensies
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Inhoudsopgave
<div>Basic Principles of Branding and Brand Management.- Classification of Customer Integration.- Analysis of Benefits and Success Factors.- Managerial Implications.</div><div><br></div>
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Rubrieken
- advisering
- algemeen management
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- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
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- psychologie
- reclame en verkoop
- strategisch management
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- werk en loopbaan