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Pagina 75 van 1.741 resultaten

ASIAN BRANDING GREAT WAY TO FLY

PaperbackEngels9780130664662

Asian Branding is the first definitive guide on how to build global power-brands within Asia. Meer

52,54

(MB) CB:0/0 MB:0 BS:2

Basic Marketing Research with Excel

PaperbackEngels9780135078228 5-4-2011

For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. Meer

286,54

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Case Studies in the Traditional Food Sector

GebondenEngels9780081010075 2-11-2017

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. Meer

166,60

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National Restaurant Association

ManageFirst

PaperbackEngels9780132724548 13-8-2012

Appropriate for CUSTOMER SERVICE courses within Culinary Arts and Hospitality Management departments. This text focuses on CUSTOMER SERVICE topics. Meer

84,94

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Larry Klosterboer

ITIL Capacity Management (paperback)

PaperbackEngels9780134425566 12-1-2016

50,14

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Methods in Consumer Research, Volume 1

GebondenEngels9780081020890 4-1-2018

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. Meer

253,-

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Emotional Decisions – Trade off Difficulty and Coping in Consumer Choice

paperbackEngels9780226534336 3-10-2001

21,24

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

gebondenEngels9780230577343 7-7-2010

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

64,30

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Igor Nowé

E-book - epubMarketing (ENG) (e-book)

e-bookEngels200 blz.9789020934168 25-3-2025

How do you attract customers in a digital world? What makes people choose one brand over another? How do you create a strong marketing plan? In a world where marketing is evolving faster than ever, traditional models no longer offer all the answers. Meer

37,99

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Joanne Rodrigues

Product Analytics

PaperbackEngels9780135258521 7-1-2021

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t. Meer

56,14

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Handbook for Market Research for Life Sciences Companies

PaperbackEngels9781138713567 24-5-2017

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Meer

75,56

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Handbook for Market Research for Life Sciences Companies

GebondenEngels9781138713574 1-6-2017

183,91

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Plan for the Planet

GebondenEngels9781138414686 3-7-2017

The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources. Meer

247,23

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Essentials of Marketing Research, Global Edition

PaperbackEngels9781292060163 26-6-2014

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Meer

99,34

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Selling Today: Partnering to Create Value, Global Edition

PaperbackEngels9781292060170 15-5-2014

For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. Meer

102,94

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Applying Relational Sociology

paperbackEngels9781349479047 18-12-2013

Edited by François Depelteau and Christopher Powell, this volume and its companion, Conceptualizing Relational Sociology: Ontological and Theoretical Issues, addresses fundamental questions about what relational sociology is and how it works. Meer

64,30

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Marketing Communications

PaperbackEngels9781292400327 19-1-2023

Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. Meer

86,14

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Emilio Cvitkovic

Competition

paperbackEngels9781349128594 1-1-1993

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

127,62

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Marketing Management plus Pearson MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292405254 8-4-2022

Introduce your students to the principle aspects of Marketing Management with this market-leading text. Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer

114,94

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Video Game Marketing

GebondenEngels9781138812260 4-10-2016

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer

212,05

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

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TOP 5 Marketing

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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