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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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PaperbackEngels9781473688803 2-4-2020
THE ULTIMATE NEGOTIATION BOOK gives you everything you need to be a great negotiator. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.  Meer
24,51
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780789023308 1-12-2005
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers.  Meer
87,48
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781108834988 28-1-2021
Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties.  Meer
166,79
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118430767 12-3-2013
Time–tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important and difficult marketing problems companies face when launching new products.  Meer
53,58
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781118444023 18-10-2013
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow–up to The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications.  Meer
49,44
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118935620 29-8-2014
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.  Meer
35,59
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781119224853 27-5-2016
Grow your account list with an effective account–based marketing strategy Buyers have changed the B2B marketing game. Account–Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever–changing demands.  Meer
31,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118074510 4-9-2012
An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world.  Meer
43,89
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118078464 14-2-2014
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.  Meer
115,80
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118103524 16-12-2011
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life–long customers.  Meer
27,28
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118389003 14-10-2016
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text.  Meer
121,34
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781032689425 12-7-2024
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.  Meer
195,91
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781032749655 7-6-2024
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.  Meer
60,15
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9780985181000 10-5-2012
37,61
Verwachte levertijd ongeveer 8 werkdagen
42,50
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780789023292 5-12-2005
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers.  Meer
183,91
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780815381631 5-1-2018
Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers.  Meer
64,30
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9780851991443 1-2-1997
108,24
Verwachte levertijd ongeveer 9 werkdagen
27,28
Verwachte levertijd ongeveer 9 werkdagen

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