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Roger Gomes

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386126 22-10-2016

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Meer

180,99

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Complaint Management and Channel Choice

paperbackEngels9783319181783 1-6-2015

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. Meer

60,99

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Kooperatives Kundenmanagement

paperbackDuits9783322903723 29-4-2012

Dieses Buch untersucht die Chancen von Wertschöpfungspartnerschaften zwischen Herstellern und Händlern. Die Autoren identifizieren die relevanten Basisstrategien dieses neuen Konzepts anhand von Anwendungsbeispielen - nachvollziehbar und gut verständlich. Meer

68,28

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Schlagfertig im Verkauf

paperbackDuits9783409142922 26-8-2005

"Schlagfertig im Verkauf" zeigt Schritt für Schritt, wie man schwierige Verkaufssituationen rhetorisch und mental meistert. Der Leser erfährt, wie er Einwänden spielerisch und mit Witz begegnet, die eigene Reaktionsgeschwindigkeit steigert, Körpersprache gekonnt einsetzt. Meer

51,46

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Charles H. Noble

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319130774 16-3-2015

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Meer

180,99

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Customer Engagement Marketing

gebondenEngels9783319619842 6-9-2017

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Meer

282,39

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Boundary Spanning Elements and the Marketing Function in Organizations

gebondenEngels9783319134390 24-3-2015

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Meer

60,99

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Marc-Oliver Jauch

Uniform Across-the-Board Promotions

paperbackEngels9783319383101 17-9-2016

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. Meer

60,99

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Cristian Ducu

Ethics and Neuromarketing

paperbackEngels9783319833293 16-6-2018

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. Meer

138,99

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Tim Law

The Future of Thermal Comfort in an Energy- Constrained World

gebondenEngels9783319001487 3-6-2013

The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior. Meer

180,99

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George Bej

Lean CX

GebondenEngels9783110683684 6-4-2021

48,84

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131610 30-1-2015

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Meer

120,99

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Big Data and Visual Analytics

gebondenEngels9783319639154 17-1-2018

This book provides users with cutting edge methods and technologies in the area of big data and visual analytics, as well as an insight to the big data and data analytics research conducted by world-renowned researchers in this field. Meer

168,99

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Michael Lewis

Fandom Analytics

gebondenEngels9783031659249 31-8-2024

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. Meer

36,16

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319130835 19-3-2015

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131405 6-2-2015

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Meer

120,99

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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131436 6-2-2015

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Meer

120,99

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Roger Gomes

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131467 6-2-2015

180,99

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131580 16-3-2015

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer

180,99

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Elie Chrysostome

Capacity Building in Developing and Emerging Countries

gebondenEngels9783030167394 25-7-2019

This book explores new perspectives on how to improve the chances of success regarding capacity building in developing and emerging countries. Drawing on lessons learned in the course of six decades of capacity building research and practice, it identifies the required conditions for the success of capacity building efforts, and suggests that a radical change in mindset has become a critical aspect in developing countries. Meer

192,99

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AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Marketing Denken, Marketing Doen

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