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Hellmut Schuette

The Global Competitiveness of the Asian Firm

gebondenEngels9780333598900 21-6-1994

Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process. Meer

183,99

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B.H. Elvy

How to Appreciate Your Customers

gebondenEngels9780333598924 20-6-1995

Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. Meer

122,99

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Helena M. M. Lastres

The Advanced Materials Revolution and the Japanese System of Innovation

gebondenEngels9780333607305 17-8-1994

The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes. Meer

183,99

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Michael F. Roehrig

Foreign Joint Ventures in Contemporary China

gebondenEngels9780312121310 14-10-1994

This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979. Meer

122,99

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John M. Murphy

Branding

gebondenEngels9780333560761 18-11-1991

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. Meer

183,99

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Michael Verchot

Multicultural Marketing and Business Consulting

gebondenEngels9780295992396 5-12-2012

57,28

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Food Sustainability and the Media

PaperbackEngels9780323912273 26-4-2024

**2025 PROSE Award Finalist in Media and Cultural Studies** Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues. Meer

158,20

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Terry O'Reilly

This I Know

PaperbackEngels9780345810373 31-12-2019

23,14

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The Globalisation of Chinese Business Firms

gebondenEngels9780333716298 24-11-1999

Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the management and organisation of these firms, aided by specific case studies. Meer

183,99

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J. Floch

Semiotics, Marketing and Communication

gebondenEngels9780333760147 16-10-2001

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Meer

183,99

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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

PaperbackEngels9780323856157 17-4-2023

**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. Meer

158,20

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Tom Blackett

Trademarks

gebondenEngels9780333725887 19-2-1998

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Meer

61,99

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Consumer Behaviour in Asia

gebondenEngels9780333736258 5-11-1998

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. Meer

61,99

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New Developments and Approaches in Consumer Behaviour Research

gebondenEngels9780333739075 3-9-1998

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. Meer

183,99

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Recommender Systems

PaperbackEngels9780367631871 7-10-2024

Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business. Recommender Systems: Algorithms and Applications dives into the theoretical underpinnings of these systems and looks at how theory is applied and implemented in actual systems. Meer

66,95

Verwachte levertijd ongeveer 16 werkdagen

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Outi Niininen

Contemporary Issues in Digital Marketing

GebondenEngels9780367555337 30-11-2021

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. Meer

212,05

Verwachte levertijd ongeveer 11 werkdagen

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Peer-to-Peer Video

gebondenEngels9780387764498 20-8-2008

Peer-to-Peer (P2P) networks are comprised of equal “nodes” that function as both clients and servers, as opposed to systems in which data and information are managed through centralized servers. Meer

122,99

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Brands

paperbackEngels9780333659090 14-11-1997

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. Meer

61,99

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Peter J. Buckley

International Business

gebondenEngels9780333687505 27-4-1998

This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. Meer

122,99

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Sales Force Management

PaperbackEngels9780367682538 1-9-2021

75,95

Verwachte levertijd ongeveer 8 werkdagen

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Nieuw in Reclame en verkoop

Aanbiedingen in Reclame en verkoop

TOP 5 Reclame en verkoop

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales