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Pagina 32 van 3.743 resultaten
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gebondenEngels9780333720974 18-6-1998
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333659090 14-11-1997
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333664193 10-11-1996
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend?  Meer
98,59
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312294052 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?  Meer
147,39
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780323912273 26-4-2024
**2025 PROSE Award Finalist in Media and Cultural Studies** Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues.  Meer
158,20
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333746271 12-4-1999
This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333598900 21-6-1994
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333598924 20-6-1995
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780357721292 27-6-2023
118,71
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780357721407 17-8-2022
123,35
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780333981184 3-10-2002
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates.  Meer
135,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333725887 19-2-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333736258 5-11-1998
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312121310 14-10-1994
This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333607305 17-8-1994
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312228415 13-4-2000
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333987322 15-4-2003
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780367631857 4-6-2021
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business and are used in a wide variety of industries, ranging from entertainment and social networking to information technology, tourism, education, agriculture, healthcare, manufacturing, and retail.  Meer
140,97
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780367631871 7-10-2024
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business. Recommender Systems: Algorithms and Applications dives into the theoretical underpinnings of these systems and looks at how theory is applied and implemented in actual systems.  Meer
66,62
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9780199211562 26-2-2009
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text.  Meer
103,17
Verwachte levertijd ongeveer 11 werkdagen

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