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Dr Apostle Bridget Outlaw

How to start an Online Store or Boutique Training Manual

GebondenEngels9781458302823 5-4-2022

240,26

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Market Segmentation

paperbackEngels9781461371045 17-10-2012

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Meer

336,99

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Cases on Strategic Social Media Utilization in the Nonprofit Sector

GebondenEngels9781466681880 28-2-2015

Brings together cases and chapters that examine both the practical and theoretical components of creating an online social community for nonprofit organisations. Meer

226,36

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Intelligent Support Systems for Marketing Decisions

paperbackEngels9781461354154 30-10-2012

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. Meer

156,99

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Jimmmy Harding

Social eCommerce

paperbackEngels9781449366360 12-8-2014

45,37

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Grant Stewart

Successful Key Account Management In A Week

PaperbackEngels9781473608542 7-1-2016

Your fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you the insider secrets to building successful relationships with your customers. Meer

16,24

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Brand Management In A Week

PaperbackEngels9781473627550 10-3-2016

16,24

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The Visionary Package

gebondenEngels9781403906779 29-10-2004

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. Meer

61,99

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Applying Qualitative Methods to Marketing Management Research

gebondenEngels9781403916600 16-12-2003

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. Meer

122,99

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H. Kelly-Holmes

Advertising as Multilingual Communication

gebondenEngels9781403917256 30-11-2004

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. Meer

61,99

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Pro Logo

gebondenEngels9781403918253 10-10-2003

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. Meer

61,99

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Brand Choice

gebondenEngels9781403946416 23-11-2004

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Meer

122,99

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Marin Marinov

Marketing in the Emerging Markets of Central and Eastern Europe

gebondenEngels9781403947505 7-6-2005

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. Meer

61,99

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E. Martin

Marketing Identities Through Language

gebondenEngels9781403949844 30-11-2005

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Meer

122,99

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Encyclopedia of Sports Management and Marketing

paperbackEngels9781412973823 5-10-2011

The first reference resource to bring both sports management and sports marketing all together in one place. Meer

1.067,71

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Handbook of Marketing Scales

GebondenEngels9781412980180 26-1-2011

A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research. Meer

233,87

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International Marketing

PaperbackEngels9781408009239 25-2-2011

Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces. Meer

132,04

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Marketing Essentials

PaperbackEngels9781408073681 19-2-2013

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses. Meer

99,28

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Rob Gill

Strategic Communication

PaperbackEngels9781442555495 1-4-2016

Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. Meer

28,54

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Russell Johnston

Selling Themselves – The Emergence of Canadian Advertising

paperbackEngels9781442613072 1-2-2012

40,46

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