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Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. Meer
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. Meer
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. Meer
This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. Meer
**2025 PROSE Award Finalist in Media and Cultural Studies**
Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues. Meer
The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Meer
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. Meer
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Meer
Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Meer
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. Meer
This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979. Meer
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Meer
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour. Meer
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Meer
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer
This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications. Meer
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