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paperbackEngels9780470171783 6-11-2007
Practical business guides that pull no punches Dave Anderson′s TKO series presents no–nonsense, down–in–the–trenches management strategies that work in the real world of business.  Meer
21,76
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470227541 19-2-2008
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short–Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen.  Meer
39,76
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471455165 19-9-2003
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and ′70s have worked too well.  Meer
46,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471503798 23-8-1989
This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long–term business relationships.  Meer
35,61
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471618836 9-8-1989
A "how–to" guide to low–cost, effective marketing for small businesses and franchises. Shows you how to out–think the competition without out–spending them.  Meer
49,46
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780473454128 24-9-2018
14,85
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780471716754 10-6-2005
Practical strategies for better customer service based on the principles of servant–leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America.  Meer
32,84
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470855393 30-10-2003
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity.  Meer
60,54
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470860823 13-7-2004
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone.  Meer
37,01
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470862117 20-2-2004
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself.  Meer
45,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470874363 22-10-2010
Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading.  Meer
25,93
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470888018 28-1-2011
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today′s highly competitive, global marketplace, businesses have to do more than just advertise their products.  Meer
27,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470182697 8-2-2008
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine–phase model for successfully finding, landing, and harvesting whale–sized sales accounts the kind of sales that transform your business.  Meer
31,45
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470224557 7-3-2008
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson.  Meer
31,45
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470258217 10-6-2008
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10–point, step–by–step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard.  Meer
23,14
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470260357 29-10-2009
The small or mid–sized business′ guide to outselling the big boys Often, small or mid–sized businesses don′t think they have the resources or the talent to compete with the larger competitors in their industry.  Meer
31,45
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470260692 5-12-2008
Fred Reichheld′s 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?  Meer
32,84
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471551935 21-4-1992
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In–depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events.  Meer
23,14
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471642329 9-3-1998
Praise for Mike Russill, Vice–President, Retail, Sunoco Inc. Catherine Neville, President, Quality Management Institute Dan Plashkes, President, S&P Data Philip C.  Meer
41,15
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9780471718543 31-1-2006
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don′t even realize when they are getting the deal of a lifetime.  Meer
20,38
Verwachte levertijd ongeveer 9 werkdagen

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