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Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Meer
Learn how to sell yourself without selling your soul in Mo Bunnell's comprehensive program that helps you win more clients, build stronger relationships, and do more business. Meer
"Capture high-quality leads from search engines in 48 hours; Master the components of a high-converting campaign and get the most bang for your buck; Utlize mobile search advertising for the greatest benefits. Meer
Includes information on the on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. Meer
Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Meer
Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by providing the Guerrilla Marketing tactics, tools and tips that every business needs to succeed and generate profits. Meer
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Meer
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. Meer
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. Meer
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. Meer
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