Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Aaron Dignan

Brave New Work

PaperbackEngels9780241998731 23-2-2023

16,30

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M. McKinley

Ethics in Marketing and Communications

gebondenEngels9780230358553 13-12-2011

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. Meer

61,99

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Shaun Varga

Brilliant Pitch

PaperbackEngels9780273725114 24-9-2009

Prepare. Deliver. Win. The pitch is the torture-test of any kind of selling. It's when you absolutely, definitely, have to get it right – and get a result. Meer

20,14

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Michael Beer

Fit to Compete

gebondenEngels304 blz.9781633692305 14-1-2020

Is Silence Killing Your Strategy?In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. Meer

34,40

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Work without Jobs

PaperbackEngels9780262545969 7-11-2023

30,23

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Corporate Reputation, Brand and Communication

PaperbackEngels9780273727590 16-2-2012

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, interact and can impact on corporate reputation. Meer

84,94

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Nic Peeling

Brilliant Negotiations

PaperbackEngels9780273743248 6-12-2010

17,74

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Ken Segall

Think Simple

PaperbackEngels9780241004449 30-6-2016

Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Meer

28,82

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Aradhna Krishna

Customer Sense

gebondenEngels9780230341739 13-3-2013

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Meer

86,39

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NA NA

Siblings and the Family Business

paperbackEngels9780230342163 31-10-2012

The family business becomes much more complex as it goes from the founder to next generations. As more family members work together several challenges become apparent and can threaten the business if not addressed. Meer

43,69

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Kenneth A. Loparo

Ready For Change?

gebondenEngels9780230342699 17-4-2012

Aimed at managers and executives wanting insight into how to better drive change at the micro and macro level, Ready for Change? Provides guidance in understanding the factors within different business disciplines that enable and disable lasting change through examples of good practice and 'not so good' practice within real organisations. Meer

61,99

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How Family Firms Differ

gebondenEngels9780230347441 25-11-2014

Family firms account for a large proportion of firms in most countries. In industrialised countries of North America and Western Europe, they generally account for a large share of small and medium sized enterprises. Meer

61,99

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Collaboration in Outsourcing

gebondenEngels9780230347700 13-2-2012

Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals. This book assists the IT professional in several areas of the outsourcing process: establishing outsourcing relationships, maintaining and managing the relationship, and finally governing outsourcing projects successfully. Meer

61,99

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L. Ciravegna

Sustaining Industrial Competitiveness after the Crisis

gebondenEngels9780230348165 22-5-2012

Adopting a multi-disciplinary approach and using the case of the automotive industry as a starting point this volume discusses how industrial companies can remain competitive in spite of the current economic downturn. Meer

122,99

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Experiencing Design – The Innovator′s Journey

gebondenEngels9780231194266 3-8-2021

36,37

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Evolution of Innovation Management

gebondenEngels9780230368965 30-1-2013

Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process. Meer

122,99

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P. Rajagopal

Darwinian Fitness in the Global Marketplace

gebondenEngels9780230369085 16-11-2012

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Meer

61,99

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A. Furnham

The Talented Manager

paperbackEngels9780230369740 21-2-2012

In this new collection of articles on talent acquisition and retention, Adrian Furnham, author of The Elephant in the Boardroom , offers an engaging and witty look into the world of the talented manager. Meer

37,59

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Marketing to the Ageing Consumer

gebondenEngels9780230378193 12-1-2013

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Meer

80,29

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A. Gandy

The Early Computer Industry

gebondenEngels9780230389106 30-11-2012

Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. Meer

122,99

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